Known for being one of the top ten malls in the nation, Bellevue Square Mall is proud to present to you, Urbanity: the mens and womens boutique that combines streetwear with contemporary fashion. The opening will present to you a list of new brands to Urbanity and to the city, whilst debuting Urbanity exclusive lines that have been one of the most anticipated highlights of the new shop.
In 2009, Lee Smith came up with an idea for a one stop shop. His vision was clear to what he needed to bring to Seattle’s already established fashion industry, but he wanted to find a niche that would separate his creativity from his competitors. He wanted to make his dream a reality for others to enjoy and with focus and drive, created just that, the first Urbanity in the University District. The niche that slowly started to organically create for Urbanity was the simple fact that it was Lee. He was right out of college, where he played football for the University of Idaho and graduated with a degree in communications and minor in business; he was his model consumer. Having that knowledge made it that much easier to find quick success with Urbanity and in turn taught him how to survive in business as one of the youngest entrepreneurs here in Seattle.
With the success of his first store in the University District, Lee set a goal to expand and grow as a boutique. He is proud to open the doors to his new store in the Bellevue Square Mall for the first time for you, this Friday, 11/01/13, so you too, can enjoy this reality through your own eyes. Come join us for our (soft) Grand Opening event from 6-9:30pm tomorrow evening.
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